Driven by his passion for mobility solutions and organizational leadership, he later joined Fiesta Car Rentals & Logistics as Branch Manager. Through strategic vision, operational excellence, and people-focused management, he rose to the position of Regional Manager, successfully leading large teams, managing complex operational networks, and contributing significantly to business growth until July 2021.
A defining moment in his life came when he chose entrepreneurship at the age of 40, during one of the most challenging global periods — the COVID-19 pandemic. With faith, courage, and the unwavering support of his core team, drivers, well-wishers, and family, he founded OKO Elite Travel World Pvt. Ltd. on 26th July 2021. What began as a bold vision has rapidly evolved into a trusted and growing mobility brand known for reliability, service excellence, and a strong value-driven culture.
At the heart of his leadership philosophy is a deep belief that people are the true strength of any organization. Dr. Vikram Murthy treats every employee with the highest respect and dignity, considering them an integral part of the organization’s family. He strongly believes that when employees feel secure and valued, they can build stronger futures for themselves and their families. Under his leadership, the organization strives to ensure that every team member receives the necessary support, encouragement, and stability required for long-term growth and well-being.
Beyond business success, he is deeply committed to giving back to society. Through various philanthropic initiatives and acts of social responsibility, he continues to contribute towards community welfare, believing that true success is measured not only by business achievements but also by the positive impact one creates in the lives of others.
A spiritually grounded individual, Dr. Vikram Murthy integrates faith, discipline, and positive intent into his leadership journey. He is a strong believer in God, rituals, and prayers, and lives by the guiding principle of “Doing Good and Being Good.” These values continue to shape his approach to life, leadership, and service.
Despite leading a rapidly growing enterprise, he continues to work with the same passion, humility, and dedication as in the early days of his career. For him, work is not merely a responsibility — it is his identity, his purpose, and the driving force that has shaped his journey.
Today, Dr. Lion K. S. Vikram Murthy stands as an inspiring example of resilience-driven leadership, entrepreneurial courage, and human-centric business transformation, building a future where business growth, employee well-being, and social responsibility go hand in hand.